The Rudin Group
The Rudin Group is a professional services firm that specializes in building integrated marketing, branding and communications strategies for the financial services industry. Founded by marketing authority April Rudin, the company has one goal: to provide clients with a roadmap to connect with and engage ultra-high-net worth (UHNW) and high-net worth (HNW) communities. In an increasingly digital marketplace, The Rudin Group operates on the edge of innovation, assisting experts in the UHNW / HNW space create and execute client acquisition plans that take advantage of next generation /digital platforms and communications.
The Rudin Group employs a direct and clear approach to help institutional cultures overcome organizational inertia and conquer old biases about motivating the young and wealthy. From crafting messages to evaluating the preferred platforms for young and wealthy individuals seeking investment ideas, The Rudin Group encourages leaders to be forward-thinking and challenge “business as usual” practices.
The firm’s deep knowledge of the prospecting tools, marketing messages, and value propositions of each generation has helped some of the most prominent and respected financial services companies in the world to capture a greater share of investor loyalty and assets. Launched in 2008, the firm now serves clients on six continents, including family offices, wealth managers, registered investment advisors, hedge funds managers and wealthy individuals.